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Content Marketing for Journalists
Week 1: Introduction to Content Marketing
What is content marketing?
Action Step #1: Read, learn, subscribe
How content marketing can boost your income
Action Step #2: Set up goals, dreams, and rates
The same, the different, and making a difference
Action Step #3: Lists your skills
Action Step #4: How do you want to make a difference?
The insider’s guide
Action Step #5: Make "The List"
Week 2: Finding Your Specialty
Why you need a niche and how to find yours
Action Step #6: Know your niche
Making connections
Action Step #7: Start connecting
Action Step #8: Make a Twitter list
The elevator speech
Action Step #9: Write your elevator speech
How to find potential clients
Action Step #10: Populate your list
Week 3: Understanding the Market
The different types of clients and how to pitch them
Action Step #11: Section your client list
Price yourself right
Action Step #12: Calculating your rate, revisited
Best practices
How to connect
Action Step #13: Find people to contact at agencies
Action Step #14: Find contacts for small business clients
Action Step #15: Who to contact at big businesses
Week 4: Marketing Yourself
Your website
Action Step #16: Make yourself available
Action Step #17: Fix your website
Your LOI
Action Step #18: Write 3 Letters of Introduction
Your LinkedIn profile
Action Step #19: Fix your LinkedIn profile
Other effective ways of marketing
Action Step #20: Start pitching
Week 5: The Work
What do content marketing writers actually write?
Action Step #21: Create a marketing plan
Action Step #22: Test your marketing plan
The ethical lines between journalism and content marketing
Nuts and bolts
Action Step #23: Add to your marketing
Action Step #24: Start your headline swipe file
Content strategy
Action Step #25: Create a content marketing strategy
Week 6: Increasing Your Income
How to quote rates effectively
Action Step #26: Pick a social media channel
One marketing effort a day
Action Step #27: Create a follow-up loop
Action Step #28: Check in on your marketing
Action Step #29: Follow up
Final words
Action Step #30: Saying goodbye
Extras
Audio Interviews with Content Marketing Experts (67:52)
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Action Step #1: Read, learn, subscribe
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