Week 1: Introduction to Content Marketing
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What is content marketing?
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Action Step #1: Read, learn, subscribe
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How content marketing can boost your income
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Action Step #2: Set up goals, dreams, and rates
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The same, the different, and making a difference
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Action Step #3: Lists your skills
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Action Step #4: How do you want to make a difference?
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The insider’s guide
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Action Step #5: Make "The List"
Week 2: Finding Your Specialty
Week 3: Understanding the Market
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The different types of clients and how to pitch them
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Action Step #11: Section your client list
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Price yourself right
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Action Step #12: Calculating your rate, revisited
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Best practices
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How to connect
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Action Step #13: Find people to contact at agencies
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Action Step #14: Find contacts for small business clients
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Action Step #15: Who to contact at big businesses
Week 4: Marketing Yourself
Week 5: The Work
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What do content marketing writers actually write?
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Action Step #21: Create a marketing plan
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Action Step #22: Test your marketing plan
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The ethical lines between journalism and content marketing
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Nuts and bolts
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Action Step #23: Add to your marketing
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Action Step #24: Start your headline swipe file
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Content strategy
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Action Step #25: Create a content marketing strategy
Week 6: Increasing Your Income
