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Creative Entrepreneurship
Section 1: The Anatomy of a Launch
Welcome to Creative Entrepreneurship! (4:14)
The Story of a Launch (9:34)
The Things I Have and Do For My Launches (9:42)
The "Must Have" Elements of a Launch-- And How I Succeeded Without Them (5:32)
My Business Philosophy (6:26)
Section 2: Your Personal Brand
What is a Personal Brand (8:46)
How to Grow and Sell (10:03)
What Will You Talk About? (8:52)
What Does Your Website Tell Us? (4:04)
Section 3: Getting the Basics in Place
Setting Up Your Website (10:33)
Why You Need a Mailing List (11:18)
Interacting With Your Audience (6:35)
Free Gift for Signing Up (6:21)
Section 4: Building Your Readership
Offer Incentives (16:03)
Multiple Points of Contact (5:01)
Run Contests (6:07)
Guest Blogging (9:31)
Traditional Media (2:30)
Interviews on Podcasts (2:15)
Be Seen as an Expert (5:10)
Be Visible Offline (1:39)
Paid Advertising (4:26)
What Interests You? (4:07)
Section 5: Your Content Strategy
Content that Entertains, Educates, and Inspires (5:18)
The Various Types of Content (14:55)
Promoting Your Content (13:08)
Section 6: Growing Your Business
What to Sell (11:03)
More Opportunities (15:53)
The Things to Have in Place (9:13)
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What Does Your Website Tell Us?
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